The best way to understand what Gen Y insurance consumers are looking for is to ask them.
The Gen Y age group poses special challenges for professional independent agents and as a result, The Partnership has chosen them as the topic for this tool. This is an important market. The question is, “how can agents make the most of their opportunities?”
By understanding more about them, agents are better able to reach them and more effectively communicate the agency’s ability to meet their needs in a meaningful way.